When people think of Pinterest they immediately think of recipes, outfit inspiration, makeup, etc. But Pinterest is so much more than that. If you aren’t utilizing it for your blog or business you are seriously missing out.
I remember days when I would scroll through and save tattoo ideas, inspirational quotes, and super cute shoes. I still do that on my personal account but now I have a business account for my blog where my focus is completely different.
Now my focus is providing value and helping others build their dream business. If you don’t already have a business account set up on Pinterest you need to get one set up. Stay tuned to find out why you need Pinterest for your blog.
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It’s A Search Engine
Like Google Pinterest is a search engine. The only difference is that Pinterest is a visual search engine. When you search for something on Pinterest it pulls up pins. These are typically vertical images and sometimes they have text on them.
If you find a pin you like you can save it to a board so that you can come back to it later. You can also just click on the pin image itself. Most of the time this will take you to a website like a blog or a store.
This direct link is different from Instagram for example. With Instagram, it’s difficult to put a link in each post. Instead, you have to put a call to action in your caption telling your readers to click the link in your bio. It’s a very roundabout method with Instagram.
With Pinterest, it’s very straightforward. Something looks interesting? Well click on it and you are there. Don’t want to lose it? Save it to one of your boards. It’s that simple. I absolutely love Pinterest and feel anyone can benefit from it.
Huge Traffic Potential
Pinterest has over 450 million monthly active users. That is insane! Of those users 77% are female. This is perfect if your target audience happens to be women. This is a big reason why I use Pinterest for my blog.
Another huge thing about Pinterest is that 95% of the top searches on the platform are unbranded. What does this mean? It means that even if you’re a new brand or not a well-known brand there is still that big chance of someone finding your content. Pinterest users are open to discovering new brands and products.
Just think of all the traffic you’re missing out on because you don’t have a Pinterest account for your blog. Take the time to go set one up. It’s very easy and it’s FREE!
As bloggers, we know how important analytics are. Pinterest has its own analytics making it simple to figure what pins do well. It’s great for planning content. I’m a data person so I love having access to analytics.
You can track the impressions, saves, engagement, outbound clicks, etc. with Pinterest analytics. Another tool within Pinterest is audience insights. Here you can see the age, gender, and location of your audience as well as the device they use.
In order to use Pinterest analytics, you need to have a business account with Pinterest.
Being in group boards ups your traffic potential even more. Unlike personal boards, group boards have more than one collaborator. I’m in some group boards that have over 200 collaborators.
Think about it. You pin something to one of your boards and only the people following that board see it. You might only have 50 followers. But if you’re in a group board with a ton of other people the amount of followers goes up. This means that there are more potential eyes on your pin.
There are so many group boards on Pinterest. Make sure you join group boards that are specific to your niche. Many group boards have a Join button you can click when you are in them. Others you have might have to email someone to join. Just check the board description for more information.
Pinterest group boards are an amazing traffic source. If you take advantage of group boards just remember to follow the rules in them. When I pin something in a group board I always go re-pin another person’s pin. Spread the love.
Tailwind is a scheduler and analytics tool. It’s an official partner with Pinterest and Instagram. I use it every day and I swear by it.
Similar to group boards Tailwind has Communities. They used to be called Tribes. They are another great resource. You might need to wait to get approved on some of them. Others you can just join and get started.
Instead of having to create new pins on Pinterest all the time and pin them to different boards, you can use Tailwind. This is great when you have a blog and you have so many other things to do. It’s super nice to be able to schedule pins and get on with my day.
>>Start your FREE trial of Tailwind here.
Pinterest is an invaluable asset for my blog and it can be for yours also. Most of my traffic comes from Pinterest. It’s a FREE platform so what do you have to lose.
Go get your business account set up, connect Tailwind and you will be ready for your traffic to explode. With anything in blogging, you need to be patient. Join some group boards while you’re gaining momentum.
I hope you found this post helpful. Like the post? Save the pin!