Blogging is hard. It’s not just about writing. That’s a big part of it but not the only one. There’s also SEO, images, editing, social media, research, etc.
It can be very overwhelming and mistakes are inevitable. Part of blogging is continuing to grow and improve. When you’re still learning it’s easy to make mistakes.
I know when I started my blog I didn’t know what I was doing or how hard it would be. I made mistakes. But mistakes are how we learn. So pick yourself up. Here are 9 common mistakes beginner bloggers make.
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They Don’t Have A Plan
Many beginner bloggers don’t make a plan for their blog. They think they can put a post up and the people will come. It doesn’t work like that.
Will you use social media to grow your traffic? What platforms will you use? Do you want to make money with your blog? What methods will you use for monetization? These are questions you need to answer.
I’ll be honest when I first started my blog I didn’t have a plan. I wasn’t clear on what social media platforms I was going to use or how I was going to make money with my blog. I was getting no traffic and it was frustrating.
It started changing when I made a plan. I planned out my content and social media posts. It’s not too late to make your plan if you haven’t already.
They Don’t Know Their Audience
Writing for your audience is critical for your blog. You won’t attract anyone if you just write for yourself. Who is your blog for? Who is your ideal reader?
The better you know your audience the more value you can give them in your content. The more value you give your audience the more they will see you as an authority and trust you.
Ask yourself this: who does my blog help? Each blog post should be a solution to a problem. Do some research in your niche about questions or issues people have.
They Don’t Post Consistently
To be a successful blogger you need to be consistent. Some bloggers post once a month while others post every day. Figure out what works for you.
I post once a week. This gives me the time I need to research, get images and graphics ready, and edit my post. I feel there is too much overwhelm to post more than once a week.
Make yourself a schedule. Pick a day each week to publish your post. I have my blog post headlines scheduled out at least a month. If you need help with blog post ideas you should check out this post.
They Don’t Use Email Marketing
If you haven’t already started growing your email list you need to get on that. Like now! Email lists are super important because they help you to build a relationship with your subscribers. Your list is yours so you need to make sure you nurture it.
I personally use ConvertKit and I highly recommend it. With ConvertKit you can create forms and landing pages that integrate easily into your website. You can make a freebie, newsletter, email course, etc. to get people added to your list.
I don’t know about you but I’ve struggled in the past with what to say to my email list. I found an amazing resource that has helped me so much. It’s The Email Marketing Fairy. These templates have saved my life. If you also struggle with what to say you should check it out.
They Don’t Utilize SEO
When you have a question or you’re looking for something where do you go? Google! Do you ever see your favorite blogs in the search results? Do you want your blog to show up there?
In order to show up in search engines, you need to optimize each post for SEO. A big part of this is keywords. Make sure you do keyword research for each post.
SEO drives organic traffic to your site. You need to be patient since SEO can take time. You’ll start seeing the rewards from SEO over time as long as your posts are optimized.
They Don’t Have Legal Pages
The more blogs I visit the fewer legal pages I see. This is very concerning because not having legal pages leaves you vulnerable to lawsuits and other legal issues.
I finally went in search of a professional. My friend, Amira at A Self Guru is a lawyer and blogger who has helped hundreds of entrepreneurs with their legal pages. Her Legal Bundle was a lifesaver for me. You get the pages as templates which are stupid simple to use.
Now I’m protected which means I can focus on growing my blog and helping my readers.
They Don’t Use Images/Graphics
When creating your content you need to focus on readability. You want your posts to be easy and enjoyable to read. Using images helps with readability.
You don’t want to lose readers because your posts are boring or hard to read. Putting images in your posts is a great way to break up the text. There are quite a few places you can get free images. I use Unsplash for my photos.
Another great resource for free stock photos is Ivory Mix. These FREE stock photos are perfect for creating graphics for your post or social media.
They Don’t Check Spelling + Grammar
On your blog, you want to give the best value and have the highest quality. When you have poor spelling and grammar it makes you seem less credible.
Even if you have the best content readers might leave because of poor spelling and grammar. If you struggle with spelling and grammar I recommend using Grammarly.
I use Google Docs to write my posts. With the free Chrome extension, Grammarly offers corrections and suggestions while I’m writing. I love it! There is no reason you can’t be at the top of your spelling and grammar game.
They Compare Themselves To Others
I think every blogger is guilty of this at some point. I know I was.
Every blogger’s journey is different. It’s not fair to compare yourself to others. It’s ok if they are more successful than you and it’s ok if they have a bigger audience than you.
The bloggers who are super successful and making a bunch of money have also been doing it for years. You are just starting out. You need to be patient. It will take time. You need to keep pushing yourself and don’t give up.
Well, there you have it! Those are the 9 common mistakes beginner bloggers make. If you are making these mistakes there is always time to fix it. Make a change.
Blogging is very competitive so make sure you are doing the very best you can. Like the post? Save the pin!